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Soap operas are a popular genre of Thai television. They are known in Thai as ละครโทรทัศน์ (RTGS: lakhon thorathat, lit. "television play") or simply ละคร (lakhon, pronounced [la.kʰɔːn], also spelled lakorn).
They are usually shown every night at primetime on Thai television channels and start at 20:30. An episode of a prime-time drama is usually two hours long (including commercials). Each series usually is a finished story, unlike Western "cliffhanger" dramas, but rather like Hispanic telenovelas. A series will run for about three months. It may air two or three episodes a week, the pattern usually being Monday–Tuesday, Wednesday–Thursday or Friday–Sunday.
A channel will air three soap operas simultaneously at any given time. Because they attract the most viewers, each channel competes for the most popular stars.
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